My secret weapon for launching vis-a-vis Design Studio? All those years soaking up IKEA's masterclass in visual branding!

When it came time to create my own company's identity, those lessons in visual storytelling proved priceless. From the first business card that landed in someone's hand to the website that caught their eye, every touchpoint needed to whisper the same story—consistent, distinctive, and unmistakably vis-a-vis.

I became my own client, crafting everything from client pitch decks to social media content with the same attention I give to designing spaces. After all, in the design world, your brand is your handshake before you even walk through the door!

Turns out, helping a Swedish furniture giant maintain its iconic visual presence was the perfect training ground for creating my own design studio's visual personality. Who knew?